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Marketing e books [Pdf ENG] [TNTVillage org]

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Marketing e-books [Tntvillage.Scambioetico]

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Marketing e-books

by AndyMcMas

- Copertina dei Libri -

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International Strategic Marketing
By J.B. McCall, Marilyn Stone
Look inside Amazon!!!

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Enterprise Marketing Management: The New Science of Marketing
By Dave Sutton, Tom Klein
Look inside Amazon!!!

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Marketing Book, Fifth Edition
By Michael Baker
Look inside Amazon!!!

- Other informations -

Author: vari
Title: vari
Years: vari
Language: inglese
Genre: marketing
Dimensione del file globale: 8,12 MB (8.519.680 byte)
Formato dei file: pdf

- Descrizione del libro -

International Strategic Marketing: A European Perspective - This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.

Enterprise Marketing Management: The New Science of Marketing - Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Marketing Book, Fifth Edition - The Marketing Book is now one of the leading texts and references used by students all over the world. Covering key contemporary issues in marketing, it gives the best overview currently available on marketing.Edited by Michael Baker, Professor of Marketing at the University of Strathclyde Business School and the UK's most important and influential marketing thinker, this rigorously revised, updated and substantially extended fourth edition now contains articles on Marketing and the Internet, Social Marketing, Marketing of Services and other issues. All the original chapters have been reworked and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. The book's 30 chapters highlight the quality, breadth and depth of the ideas from the best minds in modern marketing education. Professor Michael Baker, and with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of contemporary marketing, its managerial application and its contribution to corporate success. Its list of contributors constitutes a virtual who's who of UK marketing experts today.The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. This textbook is essential reading for those students taking the Chartered Institute of Marketing's Certificate and Diploma examinations, as well as business studies, management, marketing, MBA, DMS, and BTEC Higher National courses. Being an invaluable resource to practitioners-especially those taking executive courses in marketing or pursuing Continuous Professional Development-it deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the bookshelves of anyone who is practising a significant marketing role in their organisation. The author of over 30 books on marketing, Professor Baker is also President of the Academy of Marketing, Dean of the Chartered Institute of Marketing's Academic Senate and founding Editor of the Journal of Marketing Management.

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